Getting Started with CX Builder
What is Xilnex CX Builder?
Xilnex CX Builder (Customer Experience Builder) is a self-service tool inside the Xilnex Portal. Businesses use it to design and automate customer journeys without involving the IT or backend team.
Instead of relying on manual processes, CX Builder puts businesses in full control to:
- Build automated engagement flows triggered by real customer actions
- Personalize messages, vouchers, and rewards for each customer
- React instantly to customer behavior in real time
Why it matters:
- Improves customer engagement and loyalty
- Drives repeat purchases
- Saves time by eliminating manual campaign work
Key Advantages
Advantage | What it means |
No-code / Low-code | Anyone can build journeys, no programming knowledge needed |
Team independence | Campaigns can be launched without backend support |
Scalability | A journey runs automatically for every qualifying (targeted) customer |
How Journeys Are Structured?
A customer journey in CX Builder is built by combining a starting event with subsequent steps that trigger actions, apply conditions, introduce delays, and track counts. CX Builder’s core functions include Wait Events, Automated Events, Trigger Actions, Conditions Events, Wait Delays, and Journey Counters.
Identify The Blocks
| Block | Description |
| Wait Event | Starts (or pauses) a journey based on real customer actions. |
| Automated Event | Starts a journey based on periodic system checks and data conditions. |
| Trigger Action | Executes a predefined engagement action when a step is reached. |
Conditions Event | Branches the journey based on data/logic. |
Wait Delay | Adds a pause before moving to the next step. |
Journey Counter | Tracks how many times something has occurred (per customer or overall). |
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