CX Builder: System Trigger Action
What are System Trigger Action
Trigger Actions are the “response” part of the journey, actions automatically triggered when conditions in the journey are met. When a customer reaches a Trigger Action step, the system performs a predefined action. Trigger Actions are where automated engagement happens, supporting higher satisfaction and retention through consistent messaging and rewards.
Why It Matters?
This is where the engagement happens: automatically rewarding, informing, or reminding customers, leading to higher satisfaction and retention.
Example of System Trigger Action
- Issue a welcome voucher after signup
- Grant loyalty points for a specific behavior
- Send SMS, email, or push notification to thank the customer
Action Types in CX Builder
Type | Descipti |
Create Task Scheduler | Creates a task for particular stores and users (Mobility only) |
Execute Lucky Draw | Run the Lucky Draw game |
Extend XCard Expiry Date | Extend the XCard expiry date by day |
Send SMS | Sends an SMS to the customer |
Send Email | Sends an email to the customer's registered email address. |
Send Push Notification | Sends a push notification to the customer’s app (Xilnex Loyalty App only) |
Send Email to Specified Email | Sends an email to an email address |
Tag Customer | Adds one or more tags to the customer profile |
Issue Voucher | Assigns a selected voucher to the customer’s account |
Issue Voucher for Referrer | Assigns a selected voucher to the referrer's account |
Issue Accumulate Points | Rewards a specific amount of points to the customer |
Issue Accumulate Points for Referrer | Rewards a specific amount of points to the referrer's account |
Issue Lifetime Points | Adds lifetime (tiering) points to the customer — used for tier level calculation, not spendable. Backend setup required |
Issue XCard | Create an XCard to the customer's account |
Increase Journey Counter | Increments a journey counter value for the customer, useful for tracking repeated actions |
Top Up XCard Credit | Adds XCard credits to the customer’s XCard balance |
Deduct XCard Credit | Deducts XCard credits from the customer’s XCard balance |
Flush Accumulated Points | Removes all accumulated (but unused) points of the customer |
Update Customer | Changes customer's first and last name |
Update Customer Active Status | Marks the customer as active or inactive |
Update Customer Type | Changes customer type |
Update XCard Status | Sets the XCard status (e.g. Active, Expired, Suspended) |
Join Achievement | Enrolls customer in Loyalty Achievement Campaign |
Tag Customer | Add a tag to the customer |
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