CX Builder: Wait Event (Delay)
What is Wait Event (Delay)?
- Wait Delays add a pause in the journey before the next action.
- A delay duration (hours or days) is set after an event before the journey moves to the next step.
- Wait Delays help space communication so engagement feels natural and not overwhelming.
Example of Wait Events
Send follow-up email 3 days after a purchase.
Send reminder message 7 days after signup if voucher has not been redeemed.Related Articles
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